BRIEF:
Create an integrated campaign for Food for Thought, an organisation based in Durban.
SOLUTION:
The main objective was to create awareness of the organisation, by getting people to notice that little things about food, no matter how small, can make a big difference, just like donating a small amount of money to the organisation can still a go a long way to help children.
The campaign is thus focused on five (5) main elements, namely the identity, the Taste of Durban event, restaurants, social media and the customers with regards to how they will be rewarded for their contribution to the cause of helping street children.
Client: Food for Thought KZN
ANDREA RÖSSLER 