BRIEF:
To create a social and environmental impact utilising the power of a Unilever brand,
namely Lipton.
SOLUTION:
Created an integrative marketing campaign called #tea4change, that encourages a positive social movement towards a sustainable future, with Lipton as the starting point.
The idea is to encourage people to identify environmental problems in their area, using tags that will be given to them. They then photograph the tag, post it online using QR codes and share ideas online to find solutions to the problems. It is orientated around social media and uses these hang-up tags in order to make the campaign interactive and provide an opportunity for it to spread via word-of-mouth, as well as go viral.
Brief done in collaboration with
Katharina Steffen.
Client: D&AD
ANDREA RÖSSLER 